Sales Representative – Telemarketing & B2B Lead Generation

About the role

We are looking for a proactive Sales Representative to drive growth through telemarketing, cold calling, and B2B outreach. The role focuses on generating qualified leads, building relationships, and supporting the sales pipeline.

Key responsibilities

• Conduct telemarketing calls to identify and engage potential clients.
• Make cold calls to introduce company offerings and generate new leads.
• Develop and execute B2B marketing strategies to reach target audiences.
• Qualify leads against defined criteria and schedule appointments for the sales team.
• Maintain accurate interaction records in the CRM system.
• Achieve individual and team lead‑generation targets.
• Research industry trends and potential clients continuously.
• Collaborate with sales and marketing teams to refine outreach tactics.

Required profile

• 1–2 years of experience in telemarketing, cold calling, or a similar sales role.
• Strong understanding of B2B sales and marketing principles.
• Excellent verbal and written communication skills.
• Self‑motivated, results‑oriented, and able to handle objections.
• Organized with high attention to detail.
• Bachelor’s degree in Business, Marketing, or related field is a plus.

Required skills

• Proficiency with CRM tools and related software.