Manager - Go To Market
Reports To: Senior Manager, Go To Market
Division: Marketing
Mission:
Manage the propositions and go-to-market portfolio to profitably satisfy customer needs and aspirations
Support the achievement of MTN’s overall vision of leadership in the Nigerian ICT space through above-the-curve commercial execution of campaigns.
Description:
Design a go-to-market strategy for high-value and mobile financial services propositions.
Design, develop, document, implement, and measure a clear, well-defined proposition go-to-market strategy (building on the products and services roadmap from the High Value and Mobile Financial Services segment).
Responsible for the development of a channel/distribution strategy in conjunction with sales and distribution and customer awareness by having end-to-end accountability for their commercial delivery into the market.
Work with Segment Managers and Business Intelligence team to analyze customer needs, feedback from the market, and aspirations and draw relevant insights for the implementation of propositions for the high-value and mobile financial services segments.
Ensure the successful launch of high-value and mobile financial services propositions and drive 360-degree go-to-market execution above and through the line.
Position MTN’s high-value and mobile financial services propositions are best-in-class and best-in-market and bring MTN’s high-value and mobile financial services products to the forefront of available distribution channels to increase overall service adoption and ARPU contribution.
Provide go-to-market input into business cases for proposed high-value and mobile financial services propositions.
Working with master brand and media units to develop and execute communication strategies for high-value and mobile financial services products in terms of advertising and deployments.
Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to MTN’s high-value and mobile financial services propositions.
Develop a strategic marketing plan for the regions to achieve business objectives for newly launched propositions, promotions, and services.
Evaluate the viability of identified partnering opportunities for complementary third-party products to broaden the company’s high-value and mobile financial services offerings portfolio as inputs from the market.
Collaborate with proposition owners to communicate product features and benefits and to adjust requirements as appropriate to optimize return on investment based on market feedback.
Oversee the design, development, and implementation of business/operational go-to-market tools and processes related to high-value and mobile financial services offerings.
Collaborate with segment/proposition managers to develop attractive propositions and go-to-market packages for high-value and mobile financial services offerings.
Define and clearly communicate the ‘why,’ ‘what,' and ‘when’ of propositions to the marketplace in collaboration with the segment manager through internal communications, customer relations, sales and distribution channels, regional operations, and all relevant ATL and BTL agencies in alignment with MTN's marketing strategy.
Strategic Partnerships with MTNN leadership team to drive awareness of expected behaviors and the impact of non-compliance on bottom-line results and company image and reputation
Network and build solid relationships with internal units and relevant third parties (e.g., strategic investors, technical and financial partners, business consultants, etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
Education:
First degree in a related field
Possession of an MBA will be an advantage.
Fluent in English
Experience:
6–13 years’ experience, which includes:
Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others.
Experience working in a medium- to large organization
Experience managing product promotions
Experience in collaborating with and influencing both internal and external stakeholders
A good understanding of systems, networks, mobile telecoms, and mobile applications
Project management experience in telecommunications marketing or consulting will be an advantage.
*Eligible Females and People with Disabilities are encouraged to apply.
Division: Marketing
Mission:
Manage the propositions and go-to-market portfolio to profitably satisfy customer needs and aspirations
Support the achievement of MTN’s overall vision of leadership in the Nigerian ICT space through above-the-curve commercial execution of campaigns.
Description:
Design a go-to-market strategy for high-value and mobile financial services propositions.
Design, develop, document, implement, and measure a clear, well-defined proposition go-to-market strategy (building on the products and services roadmap from the High Value and Mobile Financial Services segment).
Responsible for the development of a channel/distribution strategy in conjunction with sales and distribution and customer awareness by having end-to-end accountability for their commercial delivery into the market.
Work with Segment Managers and Business Intelligence team to analyze customer needs, feedback from the market, and aspirations and draw relevant insights for the implementation of propositions for the high-value and mobile financial services segments.
Ensure the successful launch of high-value and mobile financial services propositions and drive 360-degree go-to-market execution above and through the line.
Position MTN’s high-value and mobile financial services propositions are best-in-class and best-in-market and bring MTN’s high-value and mobile financial services products to the forefront of available distribution channels to increase overall service adoption and ARPU contribution.
Provide go-to-market input into business cases for proposed high-value and mobile financial services propositions.
Working with master brand and media units to develop and execute communication strategies for high-value and mobile financial services products in terms of advertising and deployments.
Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to MTN’s high-value and mobile financial services propositions.
Develop a strategic marketing plan for the regions to achieve business objectives for newly launched propositions, promotions, and services.
Evaluate the viability of identified partnering opportunities for complementary third-party products to broaden the company’s high-value and mobile financial services offerings portfolio as inputs from the market.
Collaborate with proposition owners to communicate product features and benefits and to adjust requirements as appropriate to optimize return on investment based on market feedback.
Oversee the design, development, and implementation of business/operational go-to-market tools and processes related to high-value and mobile financial services offerings.
Collaborate with segment/proposition managers to develop attractive propositions and go-to-market packages for high-value and mobile financial services offerings.
Define and clearly communicate the ‘why,’ ‘what,' and ‘when’ of propositions to the marketplace in collaboration with the segment manager through internal communications, customer relations, sales and distribution channels, regional operations, and all relevant ATL and BTL agencies in alignment with MTN's marketing strategy.
Strategic Partnerships with MTNN leadership team to drive awareness of expected behaviors and the impact of non-compliance on bottom-line results and company image and reputation
Network and build solid relationships with internal units and relevant third parties (e.g., strategic investors, technical and financial partners, business consultants, etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
Education:
First degree in a related field
Possession of an MBA will be an advantage.
Fluent in English
Experience:
6–13 years’ experience, which includes:
Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others.
Experience working in a medium- to large organization
Experience managing product promotions
Experience in collaborating with and influencing both internal and external stakeholders
A good understanding of systems, networks, mobile telecoms, and mobile applications
Project management experience in telecommunications marketing or consulting will be an advantage.
*Eligible Females and People with Disabilities are encouraged to apply.
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