Analyst - Go To Market
Reports To: Manager - Go To Market
Division: Marketing
Mission:
To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the consumer market.
Support the GTM Manager to manage propositions and go-to-market portfolios to profitably satisfy customer needs and aspirations across segments.
Description:
Assist in positioning MTN’s propositions as the best-in-class and best-in-market and bring MTN’s products to the forefront of available distribution channels to increase overall service adoption and ARPU contribution.
Work with master brand and media units to develop and execute a communication strategy for the mass market, products and devices, and digital services in terms of advertising and deployments.
Work with Segment team, Business intelligence, CR, products, and S&D to plan and execute the delivery of new products to market.
Responsible for the development of a channel/distribution strategy in conjunction with S&D and customer awareness by having end-to-end accountability for their commercial delivery into the market.
Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
Work with the product team to educate both internal and external stakeholders about product features and their benefits.
Post-go-to-market intelligence gathering and insight
Collect, analyze, and interpret a wide variety of on-going mass-market, products, devices, and digital services campaigns, and develop weekly or monthly reports in preparation for business review meetings.
Assist the GTM Manager to design, develop, document, implement, and measure a clear, well-defined propositions go-to-market strategy (building on the products and services roadmap from the mass market segment, products and devices, and digital services).
Provide functional support to GTM Managers.
Provide timely and up-to-date competitive intelligence.
Education:
First degree in any related discipline
Fluent in English
Experience:
3–7 years’ experience, which includes:
A minimum of 3 years’ experience in an area of specialization, with experience working with others
At least 2 years’ experience in marketing or trade marketing within telecoms or FMCG
Customer contact and understanding of consumers.
Marketing plans, advertising, new product development, segmentation, and product life cycle monitoring
Vast experience using MS Office (PowerPoint and Excel)
Digitally Savvy
Division: Marketing
Mission:
To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the consumer market.
Support the GTM Manager to manage propositions and go-to-market portfolios to profitably satisfy customer needs and aspirations across segments.
Description:
Assist in positioning MTN’s propositions as the best-in-class and best-in-market and bring MTN’s products to the forefront of available distribution channels to increase overall service adoption and ARPU contribution.
Work with master brand and media units to develop and execute a communication strategy for the mass market, products and devices, and digital services in terms of advertising and deployments.
Work with Segment team, Business intelligence, CR, products, and S&D to plan and execute the delivery of new products to market.
Responsible for the development of a channel/distribution strategy in conjunction with S&D and customer awareness by having end-to-end accountability for their commercial delivery into the market.
Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
Work with the product team to educate both internal and external stakeholders about product features and their benefits.
Post-go-to-market intelligence gathering and insight
Collect, analyze, and interpret a wide variety of on-going mass-market, products, devices, and digital services campaigns, and develop weekly or monthly reports in preparation for business review meetings.
Assist the GTM Manager to design, develop, document, implement, and measure a clear, well-defined propositions go-to-market strategy (building on the products and services roadmap from the mass market segment, products and devices, and digital services).
Provide functional support to GTM Managers.
Provide timely and up-to-date competitive intelligence.
Education:
First degree in any related discipline
Fluent in English
Experience:
3–7 years’ experience, which includes:
A minimum of 3 years’ experience in an area of specialization, with experience working with others
At least 2 years’ experience in marketing or trade marketing within telecoms or FMCG
Customer contact and understanding of consumers.
Marketing plans, advertising, new product development, segmentation, and product life cycle monitoring
Vast experience using MS Office (PowerPoint and Excel)
Digitally Savvy
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