Reports To: Senior Manager Analytics and Market Development

Division: Fixed Broadband

Description
Coordinate market opportunity identification via market research and demand assessment activities to ensure effective development and management of highly differentiated broadband value propositions
Develop and execute plans for sustainable market development
Develop comprehensive product requirements/designs and collaborate with the Design team on implementation
Manage the development process of propositions/offers, products & services, from idea generation to product launch/support to ensure business set targets are met
Support the business operations divisions and work with cross-functional teams including Project/Demand Management, Design, Revenue Assurance, Quality Assurance, Compliance, Regulatory, Go-To-Market, Business Intelligence teams to launch propositions/offers, products & services
Drive continuous improvement initiatives and enhanced operational efficiencies including special focus on managing products resulting in creation of product encyclopedia with all product/service features and tariff optimization
Develop effective partnerships with suppliers and vendors to launch quality products & services and ensure customer satisfaction
Define and implement communications strategies that will support a differentiated MTN brand position that sets the organization apart from the competition
Identify consistently the most effective media to communicate the MTN Brand in the marketplace
Collaborate with complementary value-added service providers to co-create differentiated propositions that address customers’ needs effectively
Drive the adoption of new growth opportunities for the business within the market
Oversee the initiation and management of go-to-market activities targeted at identified market segments
Design and carry out periodic enhancements of customer journeys for each existing and new product
Create awareness for existing and new broadband products by leveraging on traditional and new communications media
Define campaign objectives for each new product and enhancement initiatives
Determine the best marketing campaigns, channels, sales strategies and pricing models to ensure sustainable success for MTN broadband products
Evaluate the financial viability of existing and new products and segments based on historical and projected product uptake, revenues, operating costs and capital costs
Ensure full understanding of the telecommunication industry (Global and Local) trends and developments in order to assess the strategic technology and regulatory impact on MTNN’s current and future business.
Establish processes and standards for impact assessment, and evaluation of systems and technologies with regards to customer experience
Review market intelligence and competitor insight, develop approaches for penetrating the markets, identifying constraints, challenges and trade-offs of the go-to-market approaches
Monitor and review on product profitability and market segment performance trends
Partner with MTNN’s Ecosystem Value-Added Service (VAS) Partners to deliver business value
Develop the framework for technical and commercial knowledge transfer and establish same as a key component of the employee performance management system within the Market Development Unit

Education:
First degree in Economics/Business Administration/Other relevant commercial disciplines preferred
Fluent in English

Experience:
6 - 13 years’ experience which includes:
Market development experience of 3 years or more, preferably in telecoms industry
Coordinated multiple projects with internal and external stakeholders
Worked across diverse cultures and geographies advantageous