Customer Marketing Manager
About This Opportunity
We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific Customer Units CUs/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth. The Customer Marketing Manager will be responsible for two major Customer Units (South and East Africa alongside a Major Communication Service Provider (CSP) Operating Companies within Market Area Middle East and Africa.
What You Will Do
Analyze the account from market, customers and competitors’ perspectives
Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
Contribute to the high-performance marketing culture
Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
Provide input on CU marketing content needs to global point of contact
Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
Drive lead generation with specific accounts/Customer Units.
Measure activation success and analyze needed changes.
Build strong relationships with customer and account counterparts to engage early on in the sales journey and create the need for the customer.
Help to position Ericsson as a market leader and stimulate market growth.
You Will Bring
Account marketing knowledge & skills
Market insight and analysis
Business Acumen
Customer insight
Speaking and presentation skills
Relationship building
Core Competencies
Demand generation skills
Negotiations and value argumentation skills (customer/brand/portfolio)
Analytical & problem-solving skills
Value Creation Knowledge
Project management
Domain knowledge (industry/portfolio)
Communications skills (verbal/written)
Presentation skills
You Should Also Have
Customer knowledge.
University degree in Business, Marketing, Communications or equivalent training/experience.
5-7+ years of relevant experience.
Experience working in a dynamic and fast-moving environment.
Understanding of digital communications
Telcom & ICT background is preferred
This role requires frequent travel close to 30 to 45 % of the time.
Role is flexible to be based in South Africa, Kenya, Ghana, Rwanda or Nigeria.
Ericsson South Africa recruits in line with its Employment Equity plan and will therefore give preference to suitably qualified candidates who are members of designated groups.
Why Join Ericsson?
At Ericsson, you’ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what ́s possible. To build never seen before solutions to some of the world’s toughest problems. You’ll be challenged, but you won’t be alone. You ́ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What Happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
#LI-GSSC
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.
Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
Primary country and city: Rwanda (RW) || Nigeria : Lagos : Lagos || Ghana : Accra : Accra || Kenya : Nairobi : Nairobi || Rwanda : Kigali : Kigali || South Africa : Gauteng : Johannesburg
Req ID: 728948
We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific Customer Units CUs/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth. The Customer Marketing Manager will be responsible for two major Customer Units (South and East Africa alongside a Major Communication Service Provider (CSP) Operating Companies within Market Area Middle East and Africa.
What You Will Do
Analyze the account from market, customers and competitors’ perspectives
Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
Contribute to the high-performance marketing culture
Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
Provide input on CU marketing content needs to global point of contact
Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
Drive lead generation with specific accounts/Customer Units.
Measure activation success and analyze needed changes.
Build strong relationships with customer and account counterparts to engage early on in the sales journey and create the need for the customer.
Help to position Ericsson as a market leader and stimulate market growth.
You Will Bring
Account marketing knowledge & skills
Market insight and analysis
Business Acumen
Customer insight
Speaking and presentation skills
Relationship building
Core Competencies
Demand generation skills
Negotiations and value argumentation skills (customer/brand/portfolio)
Analytical & problem-solving skills
Value Creation Knowledge
Project management
Domain knowledge (industry/portfolio)
Communications skills (verbal/written)
Presentation skills
You Should Also Have
Customer knowledge.
University degree in Business, Marketing, Communications or equivalent training/experience.
5-7+ years of relevant experience.
Experience working in a dynamic and fast-moving environment.
Understanding of digital communications
Telcom & ICT background is preferred
This role requires frequent travel close to 30 to 45 % of the time.
Role is flexible to be based in South Africa, Kenya, Ghana, Rwanda or Nigeria.
Ericsson South Africa recruits in line with its Employment Equity plan and will therefore give preference to suitably qualified candidates who are members of designated groups.
Why Join Ericsson?
At Ericsson, you’ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what ́s possible. To build never seen before solutions to some of the world’s toughest problems. You’ll be challenged, but you won’t be alone. You ́ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What Happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
#LI-GSSC
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.
Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
Primary country and city: Rwanda (RW) || Nigeria : Lagos : Lagos || Ghana : Accra : Accra || Kenya : Nairobi : Nairobi || Rwanda : Kigali : Kigali || South Africa : Gauteng : Johannesburg
Req ID: 728948
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