Job Summary & Purpose:
We are seeking an innovative Marketing Manager to promote our company’s brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department’s budget and staff, as well as preparing forecasts.
Job Responsibilities (part but not limited to):
Develop and ensure implementation of marketing communication strategy
Ensure brand visibility via appropriate communication channels (e.g. print, electronics and/or social media)
Collaborate with Head, Marketing and Communications to design appropriate marketing solution to drive sales, and customer retention.
Keep abreast of global and local best practices as it relates to the unit’s activities
Continuously review the unit’s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team
Identify required resources and articulate effective funding to achieve the unit’s strategy
Establish and maintain relationships with key internal and external stakeholders especially media agencies
Coordinate all activities of the marketing communication function and ensure compliance with defined policies, procedures and guidelines
Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives
Coordinate all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand image and established specifications/standards
Ensure all marketing communications address specific information needs of target markets as well as provide clarity on products and service offerings
Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with Service Level Agreements
Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers)
Ensure consistency of brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required
Manage inter-functional relations to ensure synergy across the various departmental functions
Monitor and control the budgetary needs of the unit
Prepare/compile agreed periodic activity and performance reports for the attention of the General Manager
Perform other duties as assigned by the Head, Marketing and Communications and the General Manager
Requirements:
BA / B.Sc. or equivalent in Social Sciences with a minimum of 5 years cognate experience in related field
Master’s Degree in Marketing or professional certifications in Marketing is an added advantage
Successful track record in developing marketing plans and campaigns
Experience in collaboration and management of external partners (distributors, agents, etc.)
Key Skills & Competencies:
Strategic thinking
Innovative, Creative and Result Oriented
Stakeholder Relationship Management
Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities.
Ability to network and effectively leverage professional contacts.
Delivers measurable results within a defined budget.