Consumer Lifecycle Manager
JOB SUMMARY
To manage and optimize the entire journey of our consumers, from when we reach them to when they become loyal referrers.Analysing customer data and metrics to gain insights into customer behaviour, preferences, and trends.
KEY RESPONSIBILITIES
Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition
Optimize conversion tunnels and identify channels for reaching potential consumers
Collaborate with the Growth Marketing team to execute targeted acquisition campaigns
Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.
Address any challenges or question to ensure consumer satisfaction
Develop & execute strategies to engage consumers and keep them actively involved with the brand
Implement personalized communications and targeted promotions
Creating or partnering to ensure we have a consumer loyalty program.
Analyse consumer behaviour and preferences to identify potential risks of churn
Develop and implement retention initiatives to ensure consumer loyalty
Ensure product improvements based on consumer feedback
Identify opportunities for upselling and cross-selling using our product recommender system
Work with the B2C Product team to create new products based on consumer feedback.
Cultivate a community of loyal and satisfied consumers through advocacy programs
Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation
Analyse consumer data and metrics to gain insights into consumer behaviour, preferences and trends
Utilise data-driven insights to optimize strategies at each stage of the consumer lifecycle
Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.
EDUCATION & EXPERIENCE
Academic Qualification(s):
A first degree.
An MBA will be added advantage.
Relevant professional qualification(s) will be an added advantage.
Experience (Number of relevant years):
Minimum of 8 years of relevant experience.
To manage and optimize the entire journey of our consumers, from when we reach them to when they become loyal referrers.Analysing customer data and metrics to gain insights into customer behaviour, preferences, and trends.
KEY RESPONSIBILITIES
Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition
Optimize conversion tunnels and identify channels for reaching potential consumers
Collaborate with the Growth Marketing team to execute targeted acquisition campaigns
Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.
Address any challenges or question to ensure consumer satisfaction
Develop & execute strategies to engage consumers and keep them actively involved with the brand
Implement personalized communications and targeted promotions
Creating or partnering to ensure we have a consumer loyalty program.
Analyse consumer behaviour and preferences to identify potential risks of churn
Develop and implement retention initiatives to ensure consumer loyalty
Ensure product improvements based on consumer feedback
Identify opportunities for upselling and cross-selling using our product recommender system
Work with the B2C Product team to create new products based on consumer feedback.
Cultivate a community of loyal and satisfied consumers through advocacy programs
Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation
Analyse consumer data and metrics to gain insights into consumer behaviour, preferences and trends
Utilise data-driven insights to optimize strategies at each stage of the consumer lifecycle
Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.
EDUCATION & EXPERIENCE
Academic Qualification(s):
A first degree.
An MBA will be added advantage.
Relevant professional qualification(s) will be an added advantage.
Experience (Number of relevant years):
Minimum of 8 years of relevant experience.
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