Reports To: Senior Manager CVM Commercial & Operations

Division: Marketing

Description
Provide input and support into defining business requirements for key customer value management (CVM) capability development projects, including campaign management & measurement systems, channel capabilities and integration;
Drive the implementation of outbound and inbound marketing frameworks.
Develop key inputs such as eligibility rules, arbitration prioritization, predictive models, offer value, levers, channel capacity, previous activity performance evaluation, customer investment rules, and strategic priorities;
Manage the campaigns for outbound and inbound customer contact activity, based on the customer contact plan and requirements from Customer value management Base Marketing teams.
Ensure the effective management of the customer decisioning logic/rules
Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits
Prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks and issues to be acted upon
Implement customer contact policies and plans in line with MTN consumer strategies and measure effects and report results to related departments
Work closely with project managers to ensure that progress is in line with customer value management roadmap, risks or issues are actioned upon timely, provide subject matter expertise where required

Education:
First degree in any relevant discipline
Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage)

Experience:
Experience: 6 - 13 years’ experience which includes:
3-5 years of customer value/lifecycle management experience in general terms with minimum 3 years’ experience in Telecoms (Segments/CVM teams)
Manager track record of at least 1 year or above
Good knowledge/experience of developing and managing targeted CVM value propositions for the identified opportunities and risks
Good knowledge/experience of analyzing the outputs of the activities managed and its development across time to meet the pre-set targets
*Eligible Females and People with Disabilities are encouraged to apply.

*MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.

*MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.