Web Analytics Specialist

About the role

We are looking for a detail-oriented, data-driven Web Analytics Specialist to join our remote team. You will implement tracking, analyse user behaviour and produce clear, actionable reports that help optimise website performance, marketing campaigns and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag-management solutions like Google Tag Manager.
• Analyse traffic patterns, user journeys and conversion funnels to uncover optimisation opportunities.
• Build and maintain easy-to-understand dashboards and reports using Looker Studio, Data Studio or Tableau.
• Collaborate with marketing and development teams to design, run and evaluate A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive recommendations that improve digital-marketing effectiveness and ROI.

Required profile

• 3-5 years of hands-on experience in web analytics, data analysis or digital-marketing analytics.
• Strong analytical mindset with the ability to translate data into clear narratives.
• Excellent attention to detail and ability to meet deadlines in a fast-paced environment.
• Reliable high-speed internet connection and a backup supply.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional but preferred)
• Basic HTML and JavaScript for tag implementation