Description
Product marketing strategy and planning:
Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives
This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement
With the support of the MAX internal team and agency partners - the plan will provide a 360 degree, through-the-line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions
Evaluate growth options, assess new opportunities, and identify bottlenecks. This includes turning strategy into cross-functional aligned tactics
Consumer data and insights:
Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing
You will also conduct competitive research and analyze their product, marketing and distribution strategies - to ensure MAX’s positioning stands out and is competitive
Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel
Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools
Marketing campaign planning and execution:
You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan
You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available
On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates
On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads
Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media
Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics
Leadership/Supervisory Role:
Manage a growing team of marketing professionals as well as relevant agencies
Work cross-functionally with Product, Operations, and Growth teams
Ensure that the product and executive team have a shared vision of how the product is and evolves in the future
Lead customer-centric thinking and craft programs to address and retain target market
Motivate, develop and inspire an enthusiastic team to achieve remarkable results
Implement a systematic 1 on 1 feedback and performance review system
Coach team members to deliver exceptional results
Build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.
Requirements
Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field
At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue
Vast experience in the creation and execution of high performing marketing campaigns - including digital, field and mass media marketing
Ability to work in a global context - Previous experience working in high-impact environments is preferred
Proven track record of engagement with C-suite stakeholders
Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
Past track record of recruiting and developing a high performing team
Passionate about customers and demonstrated experience at building strong relationships
Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
Benefits
Competitive pay & benefits
Premium Health insurance cover
Consistent Learning and Development