Reports To: Senior Manager - Consumer Segment HV

Division: Marketing

Mission:
To create sustainable, profitable market volume and value growth for the High Value Segment of the consumer market.
To assist and support the Senior Manager, High Value Segment, Consumer Market Group, in the implementation of strategies to achieve agreed business objectives.

Description:
Lead the development and execution of a comprehensive strategy to deliver revenue and subscriber targets for the consumer postpaid and Mobile Number Portability (MNP) product segments.
Contribute to managing the financial viability of key initiatives involving changes in subscriber numbers, cost of product or service delivery, marketing spend, average revenue per user (ARPU), return on investment, etc.
Drive profitability within the High Value segment through the effective implementation of consumer-paid MNP marketing-related campaigns.
Propose, develop, and manage Consumer Postpaid product portfolio, leveraging convergence and technology to enhance the overall postpaid proposition and grow consumer postpaid segment revenue and subscribers.
Undertake or commission market research and analysis to understand customer needs, define user preferences and behavioral patterns in the Consumer Postpaid segment, and provide insights and recommendations to drive viable market penetration and acquisition frameworks for the development of the Consumer Postpaid segment.
Implement operational strategies aimed at acquiring, growing, and retaining high-value customers within the Consumer Postpaid segment and through the MNP channel.
Design and execute comprehensive marketing plans aimed at stimulating customer growth and revenue within the consumer postpaid segment and acquiring high Average Revenue Per User (ARPU) customers through the MNP channel.
Prepare, compile, and present performance analysis insights and reports to management and key stakeholders, focusing on segment-specific metrics and behavioral patterns while leveraging insights to drive further product development and refinement.
Manage day-to-day operations, including market and customer analysis, reporting, and marketing campaign execution as required.
Drive team performance, ensuring high standards and the achievement of overall team objectives while providing leadership and guidance to support the team in delivering business results.
Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.
Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
Identify the training requirements of team members and develop a program to address knowledge gaps and enrich the knowledge repository within the department.

Education:
A first degree in Marketing, Business or Engineering
A master’s degree in business administration (MBA) or a related discipline will be an added advantage.
Fluent in English


Experience:
6–13 years’ experience, which includes:
A minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others
Minimum 3+ years of work experience in marketing or product management with a strong commercial acumen (ideally in the telecommunications industry)
Ability to think innovatively and lead cross-functional teams to deliver products that are key to driving customer growth and the customer experience.