Job Name Market Development Manager, On Trade - Nigeria
Country: Nigeria
City: Lagos
Function: Commercial
Reporting Line: Head of On Trade & Premium Portfolio, Nigeria
Job type: Full time
Lead recruiter: Nondumiso Dzingwa
About the role
Your Opportunity

This is a great opportunity to be part of the Nigeria commercial team as Market Development Manager. Your principal role will be to support your manager with marketing and sales analysis inputs. You will also be monitoring the distributors KPI and work in developing fast growing E-commerce space. The role reports into National Sales Manager Nigeria.

About You

As the Market Development Manager, you will be accountable to create and maintain supply chain and logistical business flow, as well as data analysis and feedback on the market growth and potential. You will also play a major role in planning & supporting new product launches.
Responsibilities
With our Consumer at the heart, your key focus will be to:
Trade data analysis and translation
Market and trade visits across regions
Plan and support new product launches
Monitoring distributors Key Performance Indictors for on premise channel
You will also support your manager with relevant marketing and sales analysis inputs
You will provide feedback on the market growth and potential in the On premise channel
Supporting Area Manager in sales & marketing administration, budget preparations and revisions
Market/Competitor research & analysis
Monthly Sales and stock follow up
Monthly Marketing reporting (best practice, ROI, MBHs )
eCommerce Account Management
Competitor Analysis and Market Research
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
SEM Retargeting Strategies
Online Banner Advertising
Online Media Planning, Buying
PR & Blogs / Optimization
Social Media Marketing (SMM)
Web Analytics (WA) / Real-Time User Tracking
Email Marketing / Campaign Management
Measure of Success
Creation of efficient supply chain flow
Availability of our whole portfolio across markets, across channels.
Great relationships and partnerships with distributors
Measurable improvements in Distributor KPIs
Volume Growth
Skills and Experience
The Skills & Experience needed to create your legacy
Preferably MBA with a degree in Sales & Marketing
Minimum 6-8 years’ experience with a proven track record in sales and E-commerce space
FMCG experience essential, Spirit’s business knowledge is a plus
Strong knowledge of local market and culture
Proficiency in excel, PowerPoint
Personal Qualities
Strong commercial and analytical skills with proven track record
Experience of handling P&L accountabilities
Proficiency in English
Be self-motivated & have a sense of ownership
Entrepreneurial and hard worker.
Proactive and can-do attitude
Organised and well planned
Able to communicate professionally across different cultures
Comfortable working with figures, have financial skills and be able to develop strategies from analysis
Team-working skills are vital
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
· Family; We treat each other, and our communities, like Family. Always.
· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.
U.S. applicants have rights under Federal Employment Laws.