Description
Our client in the Legal Industry is looking to recruit a Head, Branding & Communications who will be responsible for developing and executing strategic branding and communication initiatives to enhance the firm’s brand image, managing internal and external communication efforts, managing social media and public relations efforts, implementing integrated marketing campaigns, and monitoring brand performance to continuously strengthen the firm's brand presence in the legal market.
Main Duties and Responsibilities
Brand Management
• Oversees the development and execution of brand communication and marketing campaign strategy across various channels, including digital, print, social media, and events that align with the firm’s overall objectives.
• Drives the development and implementation of a consistent brand experience across all clients’ touchpoints.
•Serve as the custodian of the corporate brand image ensuring consistent projection of the Firm.
• Develop and implement brand enhancement events (road shows, workshops, market activations, seminars, etc) regularly to improve the brand equity of the firm.
• Monitor brand performance, market trends, and competitor activities to identify opportunities and challenges. Conduct brand research, surveys, and focus groups to gather insights and make data-driven decisions to strengthen the firm’s brand.
• Ensures proper representation of the firm at sponsored and owned events, making sure the brand policies are adhered to, brand compliance is in place and the information is passed in alignment with the ethics and goals of our client's brand.
• Develops brand guidelines, resources and templates that equip our client's staff with the skills and tools they need to use effectively.
• Plan and coordinate participation in industry conferences, trade shows, webinars, and other events. Manage event logistics, including booth setup, promotional materials, and presentations.
• Supervises the planning, organizing, and convening of corporate and social events (e.g. press conferences, media briefings etc.) on behalf of the firm.
• Manages the firm’s profiles on online directories and referral sites and writes and edits award submissions for lawyers and the firm awards.
PR, Brand Reputation Management and Media
• Drives the firm’s PR function, PR activities and agency relationships, and manages all aspects of the company’s nationwide and international media relations strategy.
• Prepares and manages public activities and communications for the firm, including press releases, new partnership announcements, other firm announcements, media materials and coordination with any external PR consultants.
• Cultivates and maintains relationships with media outlets, journalists, and industry influencers to improve the Firm’s media mention and facilitate the grant of interviews/quotes by senior members of the firm.
• Acts as the primary point of contact for media inquiries, interview requests, and press releases.
• Develops compelling content for press releases, articles, op-eds, and other communication materials. Collaborate with internal stakeholders to gather information, insights, and success stories to create engaging content that resonates with target audiences.
• Identifies opportunities for thought leadership positioning and speaking engagements at industry conferences, webinars, and events. Prepares executives and subject matter experts for media interviews and public speaking engagements.
• Develops, cascades and disseminates consistently positive information about the firm to boost its loyalty with clients and prospective employees. Ensuring that there is zero occurrence of events that will damage the firm’s reputation or the reputation of the Partnership.
• Plans and delivers effective proactive PR campaigns that improve awareness, reputation, and impact for the firm’s brand to influence external perception, market positioning and revenue goals.
• Works with Team Leads and Partners in developing and delivering effective communication messages and presentations.
Branding and Design
• Leads the development of all branding elements on all the brand’s assets and branded collaterals, ensuring that all expressions of branding are consistent with the firm’s brand manual.
• Supervises the creative direction, design and print of all marketing and business development materials for the firm such as but not limited to practice descriptions, newsletters, flyers, brochures, proposals, banners, print adverts.
• Arranges for professional photoshoots and maintains image and log files. Prepare various art files (headshots, logos, graphics) for use in online and print materials.
• Collaborate with members of staff in implementing branding guidelines, development of marketing proposals and other professional marketing materials in conformity with Firm’s brand vision.
• Updates print and digital marketing materials to ensure content reflects the substantive strengths, accomplishments and current activities of the firm and the various practice groups.
Content & Digital Marketing
•Ensures all digital platforms for the firm are fully optimal and managed efficiently.
• Oversees the creation of high-quality and engaging content for various marketing collateral, including websites, brochures, presentations, and articles.
• Plans, executes, and optimizes integrated digital marketing campaigns across channels such as email, social media, search engine marketing (SEM) etc.
• Responsible for creating and implementing the strategy for the use and updating of the Firm’s profile.
• Monitors effective benchmark (best practices) for measuring the impact of Social Media engagement and reports same to the COO.
• Optimisation of Search Engine Marketing (SEM), Search Engine Optimising (SEO), Web analytics and Online Reputation Management (ORM) to enhance the Firm’s online presence.
• Oversees the social media accounts and engagement strategy for the firm and ensures the brand’s values are evident across all the digital platforms.
• Coordinates the photography and video production teams to produce engaging visual content that supports marketing initiatives.
• Oversees, builds, and regularly updates the firm’s mailing lists.
Internal Communication
• Manages and creates engaging and informative content for various internal communications channels (intranet, email updates, and town hall meetings etc.) to keep employees informed about the firm news, initiatives, and achievements.
• Develops internal brand engagement initiatives and provides training and resources to support consistent brand representation. Ensures that internal communications reflect and reinforce the firm’s brand and culture.
• Work closely with the HR Department to develop and execute employee engagement initiatives, such as surveys, feedback mechanisms, recognition programs, and internal events.
• Supports change initiatives by developing communication plans and materials to effectively communicate changes to employees.
• Collaborates with internal stakeholders to gather information, share updates, and highlight achievements.
Corporate Social Responsibility
• Develops and implements a comprehensive CSR strategy aligned with the firm’s values, goals, and industry best practices.
• Builds strong relationships with community organizations, nonprofits, and other partners to foster meaningful collaborations and maximize positive impact.
• Identifies community needs and develop programs that contribute to the social and economic development of both local and international communities.
• Supports employee volunteerism initiatives, organizes community engagement events, and coordinates partnerships with nonprofits to address community challenges effectively.
• Promotes awareness, participation, and ownership of CSR programs among employees, fostering a culture of social responsibility.
Requirements
Education, Qualifications & Experience
Education
• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
Post Graduate Studies • N/A
Previous Experience
• 10 years’ branding and communications experience, experience in a professional services industry is preferred.
• Proficient in digital marketing channels and tools, including email marketing platforms, social media management tools, and content management systems.
•Experience in managing PR activities and working with media outlets.
• Proven track record in media relations, digital media, and copywriting
• Familiarity with marketing automation tools and CRM systems is a plus.
• Knowledge of Search Engine Optimisation (SEO) best practices and experience with keyword search.
• Experience in conducting brand research, surveys, and market analysis.
• Solid project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling messages for diverse audiences