Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to join our remote team. You will turn complex web data into clear, actionable insights that drive strategic decisions across marketing and product development.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to uncover optimization opportunities.
• Create and manage easy‑to‑understand dashboards and reports using Looker Studio/Data Studio or Tableau.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive recommendations to improve digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong ability to interpret data, spot trends, and craft data‑driven narratives.
• Basic knowledge of HTML/JavaScript for tag implementation.
• Stable, high‑speed internet connection and a reliable backup.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional)
• HTML
• JavaScript