Senior Data Analyst

About the role

RAPP is seeking a Senior Data Analyst to support its precision‑marketing initiatives. You will work across customer‑centric consulting, creative strategy and experience management to turn complex data into actionable insights that drive brand value for individual consumers.

Key responsibilities

• Collect, clean, and interpret data from primary and secondary sources.
• Analyze results of ongoing digital campaigns using statistical and econometric techniques.
• Identify patterns, trends, and causal impacts to inform marketing strategy.
• Develop and maintain dashboards, visualisations and ad‑hoc reports for stakeholders.
• Collaborate with data engineers, developers, marketers and project managers to define data needs and new collection processes.
• Model and predict future performance of users or products, and evaluate experiments.

Required profile

• Proven experience in data analysis within a marketing or consumer‑insight context.
• Strong analytical mindset with the ability to translate data into clear business stories.
• Comfortable working with large datasets and performing exploratory analysis.
• Excellent communication skills to present findings to cross‑functional teams.

Required skills

• Statistical analysis and econometric techniques.
• Data mining, data cleansing and data storage concepts.
• Data visualisation and dashboard creation.