Performance Marketing Manager

About the role

We are seeking a mature, data‑driven Performance Marketing Manager to own and scale digital growth across our diversified portfolio of brands, including a clothing line, foam & mattress products, and a restaurant. Reporting directly to the CEO and Directors, you will manage the full performance funnel from paid media to reporting.

Key responsibilities

• Plan, execute and continuously optimise Meta, Google and TikTok advertising campaigns.
• Design, test and scale audience funnels, retargeting strategies and audience building.
• Maintain tracking hygiene across GA4, GTM, Facebook CAPI and pixel implementations.
• Optimise Shopify stores (non‑technical) to ensure smooth order execution.
• Prepare weekly performance reports for the CEO covering ROAS, CPA, CAC and LTV.
• Allocate budgets across three brands to maximise overall ROAS.
• Lead and develop a performance and content team of 5+ members.

Required profile

• Minimum 6 years of hands‑on experience in performance marketing (Meta and Google Ads).
• Proven team‑leadership experience managing at least five people.
• Strong analytical mindset with deep understanding of ROAS, CAC, CPA and LTV metrics.
• Excellent English communication skills, both verbal and written.
• On‑site availability at Mall Road, Lahore.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• GA4
• GTM
• Facebook Pixel
• Facebook CAPI
• Shopify (or similar e‑commerce platform)
• Klaviyo (email marketing automation)