Marketing & Digital Strategist

About the role

We are seeking a strategic marketer who can bridge high‑level B2B conversations with consumer‑focused digital communities. The role will drive brand and growth initiatives for our healthcare and life‑sciences portfolio, covering both scientific product marketing and patient‑facing digital solutions.

Key responsibilities

• Develop thought‑leadership content such as white papers, webinars and newsletters for C‑suite executives in global biopharma and biotech firms.
• Translate complex diagnostics and genomics services into clear, benefit‑driven collateral for clinicians, researchers and hospital groups across Nigeria.
• Lead user‑acquisition, app‑store optimisation and community‑building activities for a patient‑facing digital health product across Instagram, Twitter, TikTok and other channels.
• Manage lead‑generation campaigns, CRM pipelines (HubSpot/Salesforce), SEO/SEM and conversion tracking from awareness to clinical or commercial partnership.

Required profile

• Bachelor’s degree in marketing or 3‑5 years of relevant experience in marketing, digital communications or a life‑sciences discipline.
• Proven experience in healthcare, CRO or pharmaceutical sectors.
• Demonstrated ability to handle high‑level stakeholder relationships while driving B2C app growth.

Required skills

• SEO/SEM expertise
• CRM management with HubSpot and Salesforce
• LinkedIn Campaign Manager for lead generation
• Google Analytics, heat‑mapping and in‑app data tools
• Content calendar planning for webinars, white papers and social‑media video