Marketing & Brand Executive

About the role

Oon & Bazul LLC, a leading Singapore law firm, is seeking a Marketing & Brand Executive to support its marketing initiatives, enhance brand visibility and drive business growth. The role will turn data into insight, stories into strategy and visibility into opportunity.

Key responsibilities

• Support the planning and execution of the firm’s marketing and branding strategies.
• Ensure brand consistency across all touchpoints – digital, print, pitches and communications.
• Execute campaigns, thought‑leadership initiatives and publications.
• Manage and grow the firm’s online presence on LinkedIn and other relevant platforms.
• Develop, curate and schedule on‑brand content such as posts, visuals, lawyer spotlights, news and awards.
• Track engagement metrics and provide insights on performance and market growth.
• Prepare submissions to legal awards, rankings and directories and maintain an awards calendar and submission database.
• Maintain and manage client and contact databases, monitoring client activity and interactions.
• Analyse client and market data to identify trends, gaps and business opportunities.
• Support lawyers in preparing client pitches, proposals and tailored marketing materials.
• Update the firm’s website and online content, ensuring information is current and accurate.
• Coordinate internal communications on firm achievements, matters and milestones.
• Support marketing activities for client events, seminars, webinars and conferences, including communications and post‑event insights.
• Liaise with external vendors such as designers, printers and digital agencies, supporting budgeting, project timelines and marketing calendars.
• Maintain marketing assets, brand guidelines and content archives, and undertake ad‑hoc projects as priorities evolve.

Required profile

• Experience supporting branding, marketing and business development within a professional services environment.
• Ability to work closely with key stakeholders across the firm.
• Strong attention to detail and capability to manage multiple databases and calendars.

Required skills