Dealer Manager

About the role

The Dealer Manager will be responsible for managing and expanding the dealer network within the assigned territory. Reporting to the Regional or Zonal Sales Manager, the role focuses on aligning dealer performance with company sales targets, brand standards and customer service expectations.

Key responsibilities

• Identify, recruit and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to increase product penetration.
• Train and support dealers on product knowledge, pricing and promotional activities.
• Conduct regular market visits to assess dealer operations, branding and compliance.
• Resolve dealer‑related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends and competitor activities.
• Enforce adherence to company policies, pricing structures and ethical standards.

Required profile

• Strong negotiation and relationship management skills.
• Good knowledge of distribution networks and dealer operations.
• Proficiency in MS Office tools.

Required skills

• Sales planning and forecasting.
• Communication and interpersonal skills.
• Problem‑solving ability.
• Market analysis and reporting.
• Team coordination.