Senior Paid Social Specialist

About the role

We are seeking a Senior Paid Social Specialist to join our Copenhagen (or Aarhus) office. In this role you will own end‑to‑end campaign delivery for leading retail brands, shaping strategy, executing media plans and continuously optimizing performance across social platforms.

Key responsibilities

• Develop and execute paid‑social strategies and roadmaps aligned with client commercial objectives.
• Manage daily campaign operations including budget allocation, pacing, creative testing and platform optimisation on Meta, LinkedIn and other social channels.
• Monitor performance, run A/B tests and produce weekly insights, monthly reports and quarterly deep‑dive analyses.
• Collaborate with Paid Social leadership to define product vision and mentor junior specialists.

Required profile

• 4‑6 years of paid‑social experience, preferably in an agency or complex in‑house environment.
• Strong consultative mindset with the ability to work independently and communicate clearly with clients.
• Proven track record of defining platforms, budgets and KPIs for large‑scale media campaigns.

Required skills

• Meta Business Manager
• LinkedIn Ads Manager
• Snapchat Ads
• TikTok Ads
• Pinterest Ads
• Smartly (optional)