Remote SEO/SEM Specialist (Full‑time)

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives for our remote team. The role focuses on improving search visibility, driving qualified traffic, and optimizing advertising spend to meet business objectives.

Key responsibilities

• Conduct keyword research, on‑page optimization, and technical SEO audits to boost organic rankings.
• Develop and manage PPC campaigns on Google Ads and Bing Ads, continuously optimizing for ROI and cost per acquisition.
• Implement link‑building strategies to increase domain authority.
• Monitor and report on SEO and SEM performance using GA4, Google Search Console, and other analytics tools.
• Analyze competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.
• Familiarity with HTML, CSS, and JavaScript constraints is a plus.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript