Key Accounts Manager

About the role

The Key Accounts Manager will drive volume, share and profit growth across multi‑unit accounts, acting as the primary liaison between the company and key buyers. Working closely with Trade Development, field sales, retailers and Division Managers, the role is responsible for delivering business plans, promotional programs and brand visibility.

Key responsibilities

• Maintain key accounts by communicating marketing plans, presenting new products and executing promotional events.
• Develop and present annual account plans that align with brand and consumer strategies.
• Educate account staff on priority brands through training seminars and business insights.
• Manage and evaluate promotional spending, implementing corrective actions as needed.
• Prepare account‑specific presentations and set goals for volume, profit, distribution and merchandising.
• Gather and communicate market competitive information and pricing data.
• Plan and conduct supplier surveys, follow‑up actions and coordinate with Sales Representatives.
• Define merchandising objectives, produce POS materials and ensure maximum brand visibility.
• Assist the event‑marketing manager in organizing and executing brand events and promotions.

Required profile

• Current Associate within the organization (internal candidate).
• Proven ability to build and maintain relationships with multi‑unit account buyers.
• Strong analytical skills to assess promotional performance and market data.
• Excellent communication skills for presenting plans and training staff.

Required skills