position social media executive social media executive job purpose manages all social media channels campaigns and team members to sustain an engaging audience experience and to increase audience satisfaction researches and analyses social media trends including social media ad revenue and web visitor data to improve social media presence and campaign efficacy works with various company departments to promote overall brand through social media channels core competencies mass communications graduate must have good writing skills good command of english social media savvy basic graphics video editing skills qualification mass communications degree facebook twitter share