Reports To: Manager, Sales and Trade Development Calabar
Division: Sales and Distribution
Mission:
To manage and develop trade infrastructure and the channels of distribution especially retailers to ensure MTN dominance at retail in the assigned territory.
Description:
Provide informal training in shops on products, services, and promotions being run by marketing, channel, or region, and on-the-spot training or coaching of all visited outlets in the territory (100% of all visited outlets in the call cycle).
Manage events and promotions, generate sub-dealer-specific promo specifications, and perform post-promo evaluation.
Provide a weekly or monthly sales activity report, a market intelligence report, and an initial report to Field Service Engineers on the state of the network in the territory.
Monitor and report back on network quality and other sales-impacting indices in the territory covered.
Ensure a call cycle time of 8–10 visits per day per territory or as business requires.
Identify, classify, and support all players in channels of distribution and ensure a weekly or monthly database update.
Ensure MTN product availability in the channel is always >95% and provide a weekly product availability report of all visited outlets during call cycles.
Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed, relevant sub-dealers are followed up, and a weekly or monthly report is provided.
Direct all channel participants to an MTN-identified growth area within your territory.
Establish consistent channel standards, including branding, as per channel recommendations.
Increase brand awareness through signage and POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure).
Support all identified outlets with 100% merchandising as appropriate and defined.
Manage stock in the channel and provide appropriate reports as follows:
Direct outlets with stock challenges to identified trade partners to ensure there is no stockout within assigned territories.
Obtain a list of SIM distribution by trade partners from distributor account executives on an ongoing basis and report weekly.
Obtain and record information on stocking from ALL visited outlets in the territory (where from, when, price, where to, and why still pending >30 days) and report weekly or monthly.
As appropriate, advise RSMs if there is a need for focused activity in the territory to help move stock, as appropriate.
Provide training on site to increase product knowledge.
Ensure MTN product availability in the channel is always >95% and provide a weekly product availability report of all visited outlets during call cycles.
Ensure that information from DAE on TPs product distribution is confirmed, that relevant sub-dealers are followed up on, and that a weekly / monthly report is provided.
Ensure all visited outlets give information on where, when, price, etc. of products and provide a weekly report.
Query all products in the channel older than 30 days from the date of purchase and make a report to the business on all such stock weekly.
Target 65% space within each outlet (Trade marketing team will measure)
Support all identified outlets with 100% merchandising as appropriate and defined.
Ensure 100% POS distribution to all channels of distribution within 14 days of release.
Ensure 100% replacement of expired, damaged, or obsolete materials within the territory and 100% removal of obsolete materials and messages.
Obtain information on stocking from ALL visited outlets in the territory (where from, when, price, where to, and why still pending >30 days): Record and report weekly or monthly.
Confirm that sub dealers and dealer branches are contacted and stock receipts and movements are verified.
Produce a weekly report.
Ensure areas in your territory without adequate TP or sub dealer presence are filled by encouraging TP or sub dealers to move into the area.
Education:
First degree Preferably social sciences
Fluent in English
Experience:
1–3 years’ experience in an area of specialization, with experience working with others
Experience working in a medium organization
Sales and Marketing experience in a fast-moving consumer goods environment
*Eligible Females and People with Disabilities are encouraged to apply.