Reports To: General Manager - Regional Operations (Lagos)

Division: Sales and Distribution

Mission
Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Description
Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
Identify, create, and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
Ensure standard look and feel across all MTN retail outlet types in the territory
Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
Collaborate cross functionally – NWG, Marketing, Enterprise Solution, Customer Relations in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.
Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
Identify training requirements of team members, develop program to address knowledge gaps and implement training interventions for retail participants to ensure adequate knowledge of MTNN products.

Education:
First degree in any related discipline
Possession of a master’s degree may be advantageous
Fluent in English

Experience:
6 - 13 years’ experience which includes:
Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others.
Experience working in a medium to large organization.
Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry.