Job summary: The Head of Sales has the primary role of leading the sales department, overseeing activities of the junior and senior professionals and monitoring performance as a whole. The Head of Sales defines and communicates the business’s KPIs and targets to junior sales personnel on a regular basis, analyses patterns in consumer and market behavior, and subsequently defines data-driven action strategies in order to consistently optimize the business’s commercial performance.
The role of Head of Sales is a data-driven role that requires commercial acumen and a deep understanding of the consumer base, the competitive market, and an ability to analyze sales department performance. The Head of Sales role is an integral part of the business in that it also involves the management of external partners and collaborations with numerous internal departments.
Main Duties:
Collaborate with members of the Marketing team to penetrate key markets.
Define the approach for the overall sale of new business and account retention.
Develop a comprehensive sales and distribution strategy to maximise sales opportunities.
Develop sales and distribution policies that reflect the organisation’s goals.
Direct the Sales team in generating proposals that define a clear path to client satisfaction and revenue growth.
Establish customer relationship management (CRM) systems and guidelines to manage customer relationships.
Establish internal guidelines for personal data protection based on applicable legislations, to manage customer data.
Foster relationships with new partners to achieve desired revenue.
Influence senior stakeholders within customers’ organisations and premier buyers in the industry.
Investigate factors impacting sales performance.
Leverage innovations to maximise revenue of traditional and digital assets and products.
Monitor changes in the industry and leverage them for business opportunities.
Outline objectives in key target areas such as sales volume, market share, distribution channels and profit margins to guide promotions and sponsorships.
Participate in forums to keep abreast of new changes in the industry and practices.
Promote positive relationships with major customers to understand their needs.
Provide advice when preparing bid documents and integrated proposals for key accounts.
Provide input on sales incentive structure and key performance indicators to help monitor targets.
Provide input to the Content Development team based on customer and industry feedback.
Recommend changes in pricing structures in product lines or products.
Review sales performance by analysing performance reports.
Required Experience & Qualification:
Educations: The Head of Sales must have a master’s degree in Communications, Marketing, Business Management, Business Administration, or any other related filed.
Experience:
The Head of Sales must have had at least 7 years of working experience in a sales position within a fast-paced and dynamic business environment, preferably working in the position of a Senior Sales Manager.
The candidate must also have a proven and successful ability to lead a group of sales personnel towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence.
A suitable candidate will also have had experience evaluating product/market situations and analyzing raw data and information, transforming it into actionable sales strategies and approaches.
Required Skills:
He/She should be kept abreast of industry trends, market and competitors’ activities, and serves as a business representative at major industry events, conferences or trade shows.
He/She leads presentations for business development and is involved in meetings with key business stakeholders.
He/She is a team leader that is able to motivate and ensure a highly effective team of sales managers.
He/She has strong influencing, problem-solving and negotiation skills.
He/She must have a good understanding of market demand and customer purchasing behaviour.
He/She is also required to build and maintain quality relationships with customers, stakeholders and other companies.