Digital Marketing Manager/Programmatic Advertising Operator
Job Description
Job Responsibilities:
1. Responsible for advertising on the company’s Programmatic advertising platform
2. Formulate and execute advertising delivery plans, monitor advertising background data in real time for advertising optimization, regularly detect advertising delivery effects, analyze and organize advertising data, and optimize advertising delivery strategies
3. Responsible for the collection of advertising materials, write creative copywriting for advertising, and have certain design ability is preferred
4. Regularly output daily, weekly, monthly and other related reports, reports, etc.
5. Actively maintain communication with sales to ensure completion of KPIs
6. Have product communication and promotion ability, can give optimization suggestions for the company's advertising platform products and promote the product technology department.
7. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
8. Design, build and maintain our social media presence
9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
10. Identify trends and insights, and optimize spend and performance based on the insights
11. Brainstorm new and creative growth strategies
12. Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Requirements
· A minimum Bachelor’s degree in marketing or any related field of journalism and advertising
I'm interested
Job Responsibilities:
1. Responsible for advertising on the company’s Programmatic advertising platform
2. Formulate and execute advertising delivery plans, monitor advertising background data in real time for advertising optimization, regularly detect advertising delivery effects, analyze and organize advertising data, and optimize advertising delivery strategies
3. Responsible for the collection of advertising materials, write creative copywriting for advertising, and have certain design ability is preferred
4. Regularly output daily, weekly, monthly and other related reports, reports, etc.
5. Actively maintain communication with sales to ensure completion of KPIs
6. Have product communication and promotion ability, can give optimization suggestions for the company's advertising platform products and promote the product technology department.
7. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
8. Design, build and maintain our social media presence
9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
10. Identify trends and insights, and optimize spend and performance based on the insights
11. Brainstorm new and creative growth strategies
12. Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Requirements
· A minimum Bachelor’s degree in marketing or any related field of journalism and advertising
I'm interested
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