JOB PURPOSE
To create a ground-breaking brand and drive growth with strategic branding and creative design. To oversee projects design throughout their life-cycle and collaborate with key stakeholders to develop creative concepts and approaches.
RESPONSIBILITIES
Brand Strategy and Effectiveness
Own the tailoring of creative brand and strategic integrated custom multimedia projects working alongside internal teams and external partners and service providers; craft solutions that are on-brand for Interswitch and in line with business objectives.
Assist in the management of brand(s) by implementing brand plans and guidelines and measuring effectiveness.
Support the cultivation of a vision for the creative brand, and guide internal and external stakeholders with that vision to develop integrated brand experiences and maximise reach for major campaigns, creative innovations, and new initiatives.
Help with the implementation of marketing activities in the annual tactical plan.
Conduct research (forecasts and trends of the industry) to assist leaders during the development of the annual strategic marketing and business planning process.
Focus on identifying and positioning Interswitch for new opportunities which are consistent with the company’s strategic marketing and business
Brand Design and Positioning
Ensure the application of brand guidelines and brand templates and inform the organisation on the importance of brand alignment and positioning.
Deliver specified outcomes and provide others with expert advice while working within established brand programmes.
Be an evangelist for branding best practices and design excellence; deliver creative solutions for complex usability problems with an eye of elegance typography and brand voice.
Marketing Communications and Collaboration
Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.
Work across verticals to compile proactive concepts and continuously work alongside sales counterparts to identify opportunities for the growth of Interswitch brand and campaigns.
Act as mentor and coach to team members while fostering an environment of mutual respect and trust among senior-level team members.
Research
Carry out a range of research activities either to support others or to fulfill the requirements of the role.
BEHAVIORAL COMPETENCIES
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, disseminates knowledge, insights, and updates in a polished, precise, and
compelling manner. Demonstrates a deep interest in others' comments. Creates rich documents and reports.
Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. For example, readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.
Plans and Aligns
Plans and prioritises work to meet commitments aligned with organisational goals. For example, strengthens alignment and coordination between own work and others', providing well-sequenced activities and exact time frames. Foresees and resolves many potential bottlenecks and delays.
Drives Results
Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives / efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.
Cultivates Innovation
Creates new and better ways for the organisation to be successful. For example, approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.
Ensures Accountability
Holds self and others accountable to meet commitments. For example, accepts responsibility for own work, both successes and failures. Handles fair share and does not make excuses for problems. Usually meets commitments to others.
TECHNICAL COMPETENCIES
Verbal Communication
Uses clear and effective verbal communications skills without supervision and provides technical guidance when required on expressing ideas, requesting actions and formulating plans or policies.
Brand Management and Development
Works without supervision and provides technical guidance when required on maximising a brand's impact and market value by managing and developing all aspects of the brand.
Writing and Editing skills
Uses clear and effective writing and editing skills without supervision and provides technical guidance when required on expressing ideas, requesting actions and formulating plans or policies.
Commercial Acumen
Applies understanding of the business environment and objectives to develop solutions without supervision, while also providing technical assistance when necessary.
Planning and Organising
Works without supervision and provides technical guidance when required on planning, organising, prioritising and overseeing activities to efficiently meet business objectives.
Customer and Market Analysis
Conducts research and analyses data without supervision while providing technical guidance as needed in order to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
Creative Design
Works without supervision and provides technical guidance as needed on achieving creative design with desired visual impact.
Presentation skills
Communicates with other people without requiring supervision and provides technical guidance when required on speaking in a clear, concise and compelling manner.
EDUCATION
University First Degree in Advertising, Marketing, or creative qualifications in fields such as Graphic design, 3-D Design, Illustration, Multimedia Technology, IT, Business Information systems, Computer science. or related field.
EXPERIENCE
At least 5 years' experience in Multimedia and Brand design to enable the job holder to deal with the majority of situations and to advise others (5+ years).
Should include experience with Microsoft Excel, Word, Publisher, PowerPoint, Adobe Premier, Photoshop Final Cut Pro X and 7, SoundTrack Pro, and DVD Studio Pro.
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