Remote SEO/SEM Specialist – Drive Organic & Paid Search Growth

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility on major search engines, and manage PPC campaigns to maximize ROI.

Key responsibilities

• Conduct keyword research, expand keyword lists, and optimize on‑page elements such as meta tags, content, and landing pages.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and collaborate with developers to implement fixes.
• Plan, launch, and continuously optimize Google Ads and Bing Ads campaigns, monitoring cost‑per‑acquisition and overall ROI.
• Develop and execute link‑building strategies to improve domain authority.
• Track, report, and analyze performance metrics using GA4, Google Search Console, and other tools, providing actionable insights.
• Monitor competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors, and AI‑driven search trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs (or similar SEO tools)
• Google Ads
• HTML, CSS, JavaScript (knowledge of development constraints is a plus)